Seriously Sorel

I have had the pleasure of working with Sorel on a Concepts project we released around Christmas. I went into the project with some concern about our customer possibly not understanding the product. The Caribou and Joan of Arctic models that we partnered on would be considered extreme in the eyes of a “sneaker” customer. Well guess what? not only was the project well received but we could not bring them up from the stock room fast enough.

I had the chance to meet with the Sorel guys for round 2 of our partnership project. While I won’t let out any secrets, we do have some surprises coming later this year. Stay tuned.

Remember last years Ostrich premium Caribou?

Below are this year’s fall 2010 premium releases in Stingray and Bison leather.

This model is called the Woodbine and is 100% waterproof with vulcanized rubber and a gusseted tongue. I love it and will be wearing these when New England weather starts acting up. Very nice.

My personal favorite is the 1964 Premium T CVS. Vulcanized rubber shell and waterproof waxed canvas in the perfect color combo. Nothing else to say. Ok, maybe 3 words… A-maz-ing.