To say that Run-DMC changed the game is a bit broad. First you need to identity the sport. Is it hip-hop? Or better yet, music in general? Is it Fashion? Is it the sneaker industry? All of the above.
Run-DMC and Jam Master Jay hailed from the Hollis section of Queens NY and took the world by storm. They became the global ambassadors for not only rap music but also for introducing a style of fashion that began as their neighborhood uniform and made it a universal staple.
The Adidas Superstar was originally released in 1969 but it wasn’t until Run-DMC released the ‘My Adidas / Peter Piper’ 12” single in 1986 that there was an official connection between footwear sales and inner city popularity. Legend has it that some Adidas executives were invited to a Run-DMC concert at Madison Square Garden and witnessed a sea of kids lift their unlaced Shell Toe’s in unison on command.
The rest is history.
Adidas has released a limited edition Superstar 80 in recognition of the 25th anniversary of the Run-DMC classic ‘My Adidas’.
The shoe features Run-DMC logos, “1986” embroidered on the heal, 3m reflective stripes, premium leather and a tribute to the late great Jam Master Jay on the back tab.
An amazing shoe and an even more amazing tribute.