Frank The Butcher /BAU x Reebok DMX Run “10|15”

Frank The Butcher has teamed with Reebok to give the DMX Run 10 a luxury spin. Coined the “10|15,” in nod to the number of years the shoe was off the market, the FTB version features a Cordura ballistic nylon upper with garment leather overlays. Accentuated by a smoke grey outsole and speckled trail laces, the late-90s classic celebrates its athletic heritage and street-certified style in fresh dress.

“I believed one of the greatest running models ever deserved a premium “welcome back” make over,” said Frank the Butcher. “Replacing traditional athletic meshes for full grain leather, the shoe takes on a superior feel that reflects the legacy of the model.”

Flipping out the traditional Vector at the heel, Frank the Butcher adds a fresh graphic element to the DMX Run with a direct call to the new versions name, “DMX 10|15.” In addition, “DMX” and “10” and “FTB” and “15” are embroidered on the left and right tongue respectively.

The Frank The Butcher / BAU x Reebok DMX Run “10|15” will be available on on Black Friday and on 12/7 at premium Reebok accounts globally.

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Frank The Butcher x Reebok Classics “BAU” Classic Leather

Shouts to all the supporters of the BAU movement and everyone that bought the shoe. Officially sold out.

Also,  BIG thanks to Reebok and Mitchell & Ness for an amazing partnership.

More to come…

See you again in August!

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International Stussy Tribe 2012 x Frank The Butcher

Stussy was established in 1980 and has since remained on the top of the food chain of streetwear. All important milestones in the development of the culture we live, breath and work in, can be traced back to the brand started as tees to support a surfboard company.

Stussy recently sent out 30 or so personalized International Stussy Tribe varsity jackets produced by Golden Bear. This black version will not see retail – strictly friends and family. Amazing gift and I’m honored to be a part of the small crew that received the jacket.

Many good friends over at Stussy – Thanks Scott, Fraser and David for your continued love and support.


Photos by Billy Fischer | OHWRD

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Jay-Z’s Life & Times Piece

Life & Times Piece

BAU x 40 oz NYC “B” Balmain Inspired Snapback Cap

My collaboration with New York’s own 40oz will drop on this Tuesday (10/9) at noon. The web shop will only be open until midnight.

The cap was produced in limited quantities and will never be produced again.

Buy it HERE on Tuesday.

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Music Projects

Slam Magazine & BAU Present: Real Deal (97) Mix
Frank The Butcher & DJ 7L
‘The Searchin’ Mix
Stussy Presents Frank The Butcher & DJ 7L
‘Shoot To Kill’ Mix
Stussy Presents Frank The Butcher & DJ 7L
Mobb Deep LaCrate Mix
Milkcrate Athletics & The Butcher's Block presents