Concepts x Clarks: CNCPTS Weaver Boot

The goal is to make it look easy. The magic is in the mystery.

Being able to work with a company with so much of a heritage is truly a blessing. I’m confident in saying that Clarks is probably the industries most copied. Wallabees, Desert Boots, Weavers, Desert Treks— their design influence is in everything from high end dress shoes to skate shoes- and everything else in between.

I can go on about how the Wallabee means so to much to me. From Slick Rick to Ghostface– Especially Ghost!!!

The Weaver is Mr. Wally’s sexy cousin and shes a beauty.

Long story short– from the design to the marketing plan, I had a blast… and the cycle continues… and by that I mean I’m already working on our Spring / Summer project.

White Collar Crime

After a year and a half in federal prison, L.T. Deaton, was ready to do something positive with his life. On the inside he learned that every prison was known for something; every prison had its own unique identity or reputation. Often a prison’s identity grew out of its geographic location or the specific physical traits of the facility. Sometimes the identity was shaped by the demographics of the prison population itself. Not surprisingly, only those on the inside knew the specific identities of each prison. But L.T. Deaton decided to change all that, and White Collar Crime was born. White Collar Crime is now an international brand sold at some of the leading boutiques in the world such as Blends, Union, Shoe Gallery, and Slam Jam.

Each piece tells a story about the prison it was themed after as you will see below.


Angola Rodeo -Angola was established in 1880 and sitting on 18,000 acres Angola Prison is the largest in the US. Inmates served their time working the fields at Angola earning it the nickname “The Farm”. Twice a year inmates were allowed to let off a little steam when they hosted their world famous rodeo.

Coleman Creative Writing – The Coleman Federal Correctional facility is actually five prisons in one. Its most famous inmate continues to be George Martorano, who has served nearly 30 years of a life-without-parol sentence; perhaps the longest sentence in US history for a first time, non-violent offense. In that time George has been a model inmate, writing several books, and teaching writing to his fellow inmates.

Pelican Bay Poker Club – The Pelican Bay facility was established in 1989 to house inmates considered too dangerous for other prisons. Its a place for serious men who play serious poker. If you can win poker at Pelican Bay, you are ready for the World Championships. Never Fold!!!

Deer Island Athletic Dept – Located in Boston Harbor, Deer Island, has a long dark history. In the 1600′s Native Americans were imprisoned there. In the 1800′s Irish immigrants were quarantined there, and in the 1900′s it became Deer Island Correctional Facility. Despite this sordid past many inmates credited their salvation to the pursuit of weightlifting, also known as “working the iron pile”.

I am looking forward to seeing more from WCC in its sophomore season. Be on the look out for more updates here on Chedda Vision.

Featured in Japan’s The 2nd Annual Red Wing Book

A couple months back, Michiya Suzuki of Red Wing Japan visited the shop to interview me and the crew about what the Red Wing Boot company means to the U.S. consumer and to us as an account. Japan has a great appreciation for American heritage and U.S. made products and it shows in the new issue of The Red Wing Book. The magazine is filled cover to cover with articles and great photos of boots and other Red Wing products.

Big thanks to Red Wing (U.S. and Japan), Michiya Suzuki & Hiroshi Morohashi for their time.

We are Lasers.

The homie Lupe Fiasco stopped by Concepts to hang a bit today while on a day off from his current tour.

Known Lupe for a few years now and its been amazing watching him accomplish so damn much!

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With Lupe and my bro Ian

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Oh yeah…

Some randoms…

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Vlad from Hall of Fame in Los Angeles and Vans Vault and Chris from Vans Vault came by to check out the shop and hang for a few.

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Chris loves Margaritas (especially in bulk) and Vlad hates Mexican Food, unorganized women and wearing socks that aren’t the same brand as the kicks he got on.  Other than that he is pretty normal.

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You know this guy. Maestro travels with a back pack that weighs as much as me. Considering I eat a lot of Spanish food, that could be a heavy load.

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Time is money— and so is this 1950 Panerai Luminor. Worth? A brand new SUV with all the bells and whistles.

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I love babies. Especially when they don’t have my last name.

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This is what I see on the daily

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This guy right here has earned a desk in my fortress of solitude— and a spot on my site. CLICK HERE for his hi jinx.

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Fresh would like Deon’s sweater more if it was gray.  Why do we know that? Because he made sure to tell us.

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Have to drink more water… Dr’s orders

Canada Goose | Part 3

While up in Toronto with Canada Goose, I had the opportunity to walk their production floor. There is something about seeing the process of something being made that gives you a greater appreciation for the product.

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Canada Goose | Part 2

While up in Toronto I had the pleasure of hitting a Maple Leafs hockey game. I’ve never much been a fan of hockey but the game in person is intense. I witnessed more fights for no reason than right before my parents got divorced when I was in 3rd grade.

Canada Goose rolled out the red carpet with a private suite filled with food & spirits, great seats and a lesson in the sport Curling (awww Canada).

Big thanks to Dani, Paul, Kevin and Spencer for the good time.

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The Canada Goose sponsored coat check in the Platinum Club area

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Players fight in hockey. Wait till I tell the hood…

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Leafs get the win

Canada Goose | Part 1

I had the opportunity to travel to Toronto to visit Canada Goose to work on our upcoming collaborative capsule for Concepts. It was my first time in Canada and it was what everyone says it is– beautiful.

It’s easy to forget that your actually in another country because the city of Toronto looks pretty “American” with the major differences being polite people, clean streets, no car horns being abused and the occasional French signage.  Ok so its the total opposite of the States.

Canada Goose has been in business since 1957 as a manufacturer of outerwear for the most extreme climates.  Their legendary coats and jackets could be seen from the ice of the Arctic to the streets of Cambridge (especially Brattle St.). I had the chance to visit the company and manufacturing plant and in the process gaining a greater understanding and appreciation for their process and product.

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Had a chance to check out what CG has cooked up for fall / winter 2010.

Here is a preview of the Lance Mackey Constable. Lance Mackey is a world champion dog musher and is considered “The World’s Toughest Athlete”. You ever have to walk from the corner store in the freezing cold holding a gallon of milk? Not even close to what he has to endure!! Oh yeah, he is a Goose Person!

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Here is an exclusive peek at the new Yuki Matsuda Collection which has focused on using wools and tweeds which features the Canada Goose disk patch in Yuki’s black and red embroidery. There are 3 pieces in this collection in multiple colorways and will only be sold at best shops globally—- like ours. Amazing.

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A few upcoming accessories

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The Canada Goose team were amazing hosts and even took the kid to see a Toronto Maple Leafs game. I know for a FACT that I was the only Hispanic in the arena and possibly the city—that’s ok though. My mom would tell me that it made me special… then laugh as she walked away.

Pictures on the way!

Seriously Sorel

I have had the pleasure of working with Sorel on a Concepts project we released around Christmas. I went into the project with some concern about our customer possibly not understanding the product. The Caribou and Joan of Arctic models that we partnered on would be considered extreme in the eyes of a “sneaker” customer. Well guess what? not only was the project well received but we could not bring them up from the stock room fast enough.

I had the chance to meet with the Sorel guys for round 2 of our partnership project. While I won’t let out any secrets, we do have some surprises coming later this year. Stay tuned.

Remember last years Ostrich premium Caribou?

Below are this year’s fall 2010 premium releases in Stingray and Bison leather.
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This model is called the Woodbine and is 100% waterproof with vulcanized rubber and a gusseted tongue. I love it and will be wearing these when New England weather starts acting up. Very nice.
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My personal favorite is the 1964 Premium T CVS. Vulcanized rubber shell and waterproof waxed canvas in the perfect color combo. Nothing else to say. Ok, maybe 3 words… A-maz-ing.
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Karmaloop TV: Frank The Butcher x Statik Selektah x Bun B x Termanology

Interview I did for Karmaloop TV during the Statik Selektah album listening party at Concepts.

Big shouts to Dennis Todisco and the KM team.