My brother Chace is one of the most interesting people I have met working in this industry. We share a passion for music and fashion – which all stem off of roots in hip-hop culture. His resume reads like someone that is lying to impress people, but its all truth. From his early days in the business side of the music industry, to his current membership in the world famous Soul Assassins crew, his hip-hop group Self Scientific with Dj Khalil to his creative consulting gigs with fashion labels– Chace is a self described “Purveyor of Street Aesthetic”.

A force to be reckoned with a no bullshit attitude.

Had a chance to catch up with Mr. Infinite at Prohibit in NYC.

Great gear, dope shop with out the cool guy atmosphere.

Prohibit
152 Allen Street
New York, NY 10002
(212) 673-6773
www.ProhibitNYC.com

Nike and Bodega partnered up to present the True Colors World Cup Collection in Boston. Great event and a great turn out.

13th Witness was in town to document the event

Fresh with our Nike reps Randy and Aaron

Ian has always been skinny– but Todd and Jeff just got that way

Set Free is a monster.

Mister Cartoon signed his Mister Cartoons.

Brek.One, AB and Fresh

Brek’s girlfriend Mayra ice grillin. She’s no joke.

…Delivery

Epiphany Media out of NYC is one of the leaders in creative partnerships. Their job is to introduce “us” to “them”. Their partnerships with companies like Pepsi and Timberland have resulted in great energy that plugs directly into the vein of the influencer.

I am never surprised at what they manage to accomplish.

Thanks to my friends @Team Epiphany for the great gifts. Visit them here: www.EpiphanyMediallc.com

Pepsi x Zero Halliburton

Pepsi x Sharpie / Pepsi x Dee & Ricky

Pepsi x New Era (this one was sent to me a few months back but fits nicely with the others)

Thanks again!

The homie Set Free has found some free time in his already super stretched schedule to start a internet radio show. Why not! His live show features guests, call ins, great commentary on lifestyle and of course music. Peep it here on voltaradio.com.

He has also lent his assistance to MTV’s upcoming “My Block” series which is highlighting “the city of brotherly love” Philly which will feature Freeway, Young Chris, Gilbere Forte, and a host of others.

Affiliates DJ Don Cannon and Set Free at the Compound studio in Philly. I spy a Concepts skate deck….

The homie Lupe Fiasco stopped by Concepts to hang a bit today while on a day off from his current tour.

Known Lupe for a few years now and its been amazing watching him accomplish so damn much!

With Lupe and my bro Ian

Some randoms…

Vlad from Hall of Fame in Los Angeles and Vans Vault and Chris from Vans Vault came by to check out the shop and hang for a few.

Chris loves Margaritas (especially in bulk) and Vlad hates Mexican Food, unorganized women and wearing socks that aren’t the same brand as the kicks he got on.  Other than that he is pretty normal.

You know this guy. Maestro travels with a back pack that weighs as much as me. Considering I eat a lot of Spanish food, that could be a heavy load.

Time is money— and so is this 1950 Panerai Luminor. Worth? A brand new SUV with all the bells and whistles.

I love babies. Especially when they don’t have my last name.

This is what I see on the daily

This guy right here has earned a desk in my fortress of solitude— and a spot on my site. CLICK HERE for his hi jinx.

Fresh would like Deon’s sweater more if it was gray.  Why do we know that? Because he made sure to tell us.

Have to drink more water… Dr’s orders

De La Soul = great hip-hop music since 1987.

De La has been one of my favorites groups since I was introduced to their debut album 3 Feet High and Rising in 1989. I remember looking at the track listing on the cassette cover and being wowed by the 24 tracks. At the time it looked like a double album! It was a great time in music for me. I could go from the aggressive & political Public Enemy to the super serious Rakim to the other side of the spectrum with DLS without changing the channel off of YO! MTV Raps.

They have been one of most consistent hip-hop groups of all time and not only managed to stay relevant and valuable in music but have found a new wave of energy partnering with the likes of Nike SB for the infamous De La Dunks, Frank 151 and Kid Robot on the newly released figures. The Plugs have been influencing the influencer set since the beginning — even if it took others a while to figure out where the influence originated from.

I had the pleasure to meet the guys at a recent show near Boston and realized that they were what I expected– down to earth.

With 20 years worth in albums I can honestly say I pumped the last album Grind Date as if I had discovered the new next thing. Still original, still powerful and still one of the best to do it.

Big shout to my man Pos!! See you next time you’re in town fam!

Big shout to my man Kent over at Detroit’s premier designer toy shop Lift for taking care of me. When ever you’re in the “D” please run by Royal Oak and check them out. Tell him the Butcher sent you!

Lift
228 W Fourth St.
Royal Oak, MI 48067
www.LiftDetroit.com

I had the opportunity to travel to Toronto to visit Canada Goose to work on our upcoming collaborative capsule for Concepts. It was my first time in Canada and it was what everyone says it is– beautiful.

It’s easy to forget that your actually in another country because the city of Toronto looks pretty “American” with the major differences being polite people, clean streets, no car horns being abused and the occasional French signage.  Ok so its the total opposite of the States.

Canada Goose has been in business since 1957 as a manufacturer of outerwear for the most extreme climates.  Their legendary coats and jackets could be seen from the ice of the Arctic to the streets of Cambridge (especially Brattle St.). I had the chance to visit the company and manufacturing plant and in the process gaining a greater understanding and appreciation for their process and product.

Had a chance to check out what CG has cooked up for fall / winter 2010.

Here is a preview of the Lance Mackey Constable. Lance Mackey is a world champion dog musher and is considered “The World’s Toughest Athlete”. You ever have to walk from the corner store in the freezing cold holding a gallon of milk? Not even close to what he has to endure!! Oh yeah, he is a Goose Person!

Here is an exclusive peek at the new Yuki Matsuda Collection which has focused on using wools and tweeds which features the Canada Goose disk patch in Yuki’s black and red embroidery. There are 3 pieces in this collection in multiple colorways and will only be sold at best shops globally—- like ours. Amazing.

A few upcoming accessories

The Canada Goose team were amazing hosts and even took the kid to see a Toronto Maple Leafs game. I know for a FACT that I was the only Hispanic in the arena and possibly the city—that’s ok though. My mom would tell me that it made me special… then laugh as she walked away.

Pictures on the way!