Frank The Butcher /BAU x Reebok DMX Run “10|15”

Frank The Butcher has teamed with Reebok to give the DMX Run 10 a luxury spin. Coined the “10|15,” in nod to the number of years the shoe was off the market, the FTB version features a Cordura ballistic nylon upper with garment leather overlays. Accentuated by a smoke grey outsole and speckled trail laces, the late-90s classic celebrates its athletic heritage and street-certified style in fresh dress.

“I believed one of the greatest running models ever deserved a premium “welcome back” make over,” said Frank the Butcher. “Replacing traditional athletic meshes for full grain leather, the shoe takes on a superior feel that reflects the legacy of the model.”

Flipping out the traditional Vector at the heel, Frank the Butcher adds a fresh graphic element to the DMX Run with a direct call to the new versions name, “DMX 10|15.” In addition, “DMX” and “10” and “FTB” and “15” are embroidered on the left and right tongue respectively.

The Frank The Butcher / BAU x Reebok DMX Run “10|15” will be available on on Black Friday and on 12/7 at premium Reebok accounts globally.

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Frank The Butcher x Reebok Classics “BAU” Classic Leather

Shouts to all the supporters of the BAU movement and everyone that bought the shoe. Officially sold out.

Also,  BIG thanks to Reebok and Mitchell & Ness for an amazing partnership.

More to come…

See you again in August!

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Complex Magazine: 50 Famed Sneakerheads Talk About Their Favorite Air Jordan

The G.O.A.T. Michael Jordan turned 50 today. Complex Magazine reached out and asked 50 Famed Sneakerheads about their favorite Air Jordan is.

Mine is the AJ3. Find out why HERE

Sidebar: Was featured on Complex Mag’s ‘QuickStrike’ Show hosted by guys Russ and Clark Kent. Watch HERE.

Complex Magazine’s Top 10 Sneaker of 2012

That time of year again. My choice for top 10 sneakers of the year.



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Sneakerology Studio – Frank “The Butcher” Rivera – Trailer

Peep the interview I did with the Sneakerology Studio which is a college course on sneaker design.

Shouts to Elliot

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Featured in July issue of Boston Magazine

A little late – forgot to post.

It’s really a blessing to get the recognition locally.

Featured in the July issue of Boston Magazine


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Liberty, Justice and Freedom. What could have been.

New Balance “Liberty, Justice & Freedom”

In early 2011, I started a new journey and began to develop what now is The Boylston Trading Company. Fresh off the success of the New Balance x Concepts project (The Kennedy 999), my relationship with NB was in a great place. The office is near by and the lifestyle product team and I had become close over the few years of working together. It was a no brainer and took little discussion to agree another collaboration was appropriate.

As always, the first convo is “what shoe and why?”.

NB was looking to re-intro the 1600, which was popular in Japan, into the states with a special project. I had no issue with that. Good shoe, nice shape and great panel placement for me to get busy on. It was a plus that no one used the shoe in any other colab situations.

I went to work and the “Liberty, Justice & Freedom” 3-shoe project was born. “Liberty & Justice” was to have a normal distribution situation with the “Freedom” slated to be released as a Friends & Family only shoe. The release date was tentatively set for around Independence Day. This design process was smoother and more refined than any other project I’ve ever done with the NB team (or any other company) moving like a well-oiled machine. Amazing selections of leathers and suede were presented to me and I chose incredible materials. Straight butter. My design incorporated a star emboss motif (my favorite feature!) that was executed near flawless on the first round of samples.

Now this is when things took a turn. In November 2011, the unfortunate news was broken to me that due to some misunderstandings and Boston retail politics, arguably my best project to date had to be cancelled. Relationships, other’s insecurities and red tape became the death of an amazing, well thought out and beautifully executed project.

Believe me I was fucking mad and extremely disappointed.

I don’t work to cancel out the next man’s progress and do not plan my projects to clash with retailers in my city or beyond. I work to grow and if my growth makes others uncomfortable, so be it. To me this was a travesty and a total cop out and no matter how hard I argued, pleaded and clarified – nothing could be done and no one could help (some tried and others…).

Either way, I love this project and feel like everything I’ve learned leading up to that point went into this design. I feel it’s my best project to date and wanted to make sure I shared what could have been.

All good though, the world doesn’t stop spinning and it’s BAU.

Peep the project, hope you enjoy and thanks for the continued support.

Look out for my next best shoe dropping soon.

Frank “The Butcher” Rivera

The Liberty:

The Justice:

The Feedom:

Photos: Billy Fischer / OWRD

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Reebok DMX 10 Runner

One of my favorite shoes, on many collectors grail list…

Allow me to reintroduce the Reebok DMX 10 runner.

More info to come.

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Music Projects

Slam Magazine & BAU Present: Real Deal (97) Mix
Frank The Butcher & DJ 7L
‘The Searchin’ Mix
Stussy Presents Frank The Butcher & DJ 7L
‘Shoot To Kill’ Mix
Stussy Presents Frank The Butcher & DJ 7L
Mobb Deep LaCrate Mix
Milkcrate Athletics & The Butcher's Block presents