Hypebeast TV presents: Chopping it up with Frank The Butcher

Had the opportunity to be featured on Hypebeast TV to discuss Concepts and what I do. It was a great honor to do so. I’ve watched Hypebeast grow from a small blog to a world wide digital resource for all that is new and cool. They’ve continued to support me since the day I joined The Weekly Drop Podcast in 2006 all the way up to my present day adventures with Concepts and the Butcher’s Block.

Shouts to Kevin, Eugene, Luis and John Ta.

And big thanks to my team at Concepts for supporting the kid.


Chopping it Up: Frank the Butcher of Concepts from hypebeast.tv on Vimeo.

Holding it down out in Cambridge, Massachusetts with well-known retailer Concepts, Frank the Butcher’s influence has come at the hands of numerous sneaker designs. The well-versed personality with his extensive range of collaborative projects under his belt has made him one of the most respected and honest heads in the game.

Director: John Ta

Paid in Full: The Real Azie pt II

Azie continues his conversation about the movie Paid In Full, having friends, killing friends and Hip-Hop.



This is how I feel right now.


I live in the world of premium denim, tier zero sneakers and thousand dollar outerwear…

…. but I remember a world that was simple…



A world where a fresh pair of Timbs, a thick (you know the exact version I’m talking about) Champion hoodie, and an army M-65 was being dipped. I walked my city at all hours of the night with a Jansport normally filled with mixtapes (not mix-CDs), a black book (a graffiti sketch book) and ultra flat black Krylon spray paint. Where I was never without my Sony Walkman, box cutter and just enough money to barely eat. All we did was hang out, paint and talk shit.


Nas’ Illmatic was my religion and Carhartt was my garb. My way of life was bombing freight trains and roaming the darkest parts of my city. The Source Magazine was the map to the promise land and the Nike Air Force One was yet to be available to anyone that wanted to be cool.


My youth was about discovering the new and the next, not reliving a previous trend. It was about living what you believed and finding your voice. It was about dissecting your favorite album word for word and line for line reading every single production credit and liner note.


This is when being “you” meant something…. being “myself” was mandatory…. and “biting” wasn’t aloud.

Basically the opposite of today.

Kings of Skate visit Concepts

Skate phenoms Paul “P Rod” Rodriguez and Eric Koston came by to hang out today. The homies were in town for the Boston Mountain Dew Skate Open that’s poppin today and tomorrow. P and Eric hung out with us in the lounge and brought along their wives and beautiful babies. Big shot to Hunter the Nike SB skate team manager. Go support the tour.


No Koston wasn’t wearing his own SB yet…. not yet but soon…



That Plan B money!!!


P and Hunter with Paul’s daughter Heaven


P Rod 3 —- dope. Check a couple posts down


The extended version to the “It was a good day” commercial will drop soon featuring Kobe Bryant and Eric Koston… I believe Paul said the 1st of August.

Ahhhh… Fresh new Jordans

Another box from Jordan Brand was just delivered. Big shouts to Brand Jordan big dawg Astor Chambers for the fire.



AJ7 Pack (August release)


AJ 60+ Pack (August release)


AJ Chukka (Fall release)

Live Strong – Brooks x Nike x Futura

The Live Strong series continues with the Futura (edit: for the love or money) FLOM dunk release. We have received our third Brook Saddle in conjunction with the shoe drop which is Futura. Next up Busy P.










Burn Rubber Timepiece Collection: The Woodward

I’ve been building with the Burn Rubber crew for a minute and these cat’s don’t play (and have Detroit on lock!). Owners of BR, Rick and Ro, have ill ideas but more importantly have the will and determination to bring them to life. Peep their new project below. These are my peoples and the watch is fire.  Check their new site here.


Burn Rubber Sneaker Boutique in Metro Detroit has done it again! Known for their exclusive sneakers and apparel, will soon be adding the Burn Rubber Timepiece Collection to their repertoire.  Burn Rubber is recognized for their pristine, innovative ideas and this is no different with the first model in their timepiece collection: The Woodward. The name, The Woodward, was inspired by Woodward Avenue a major street in Metro Detroit which was named after esteemed Judge Augusta Woodward in 1805 after Detroit burned down. Burn Rubber recognizes the rich culture and history in Metro Detroit and will name the models in the collection after major streets and avenues in the city. Detroit was once a well-respected city and pioneer of the auto industry and Burn Rubber is working to continue to be well respected and a pioneer in the sneaker/street-wear culture of the Mid-West. This automatic, water resistant timepiece was created with close attention to detail from the weight of the watch to the fine print on the face. The buzz has already started in the city and pre-orders have begun to come in for the release of the watch in September of 09. Being that this Woodward model will be the first timepiece out of the collection, it will be the most exclusive, limited to 50 pieces.



Concepts Nike SB Blue Lobster Dunk | 6-20-09

Concepts Nike SB Blue Lobster Dunk | 6-20-09

Official "Danger Blue Lobster" Warning Sign


Concepts Presents the Blue Lobster Nike SB Dunk Low Premium

The Blue Lobster Dunk will drop at Concepts on Saturday, June 20, 2009, at 11:00 am.

The Blue Lobster Dunk serves as the sequel to last summer’s original Lobster Dunk, a Nike SB that first made waves on May 31, 2008. The first “Lobster” was shipped and promoted by the “Concepts Fishing Company,” and came equipped with a poster, lobster claw rubber band, tee shirt and condiment box (replete with lobster shell cracker, fork, bib, wet nap and “butter” shoelaces) all embossed with the “Concepts Fishing Company” logo. The first 50 pairs sold were available in ultra-limited edition packaging, with all of the above-mentioned bundled up in an authentic Concepts wooden lobster trap.

This time around, it’s dangerous! The “Blue Lobster” is a dangerous sub-breed of violent crustaceans that have been wrecking havoc on the otherwise tranquil waters of New England. Priced at $250.00 usd, the actual Blue Lobster sneaker will be bagged, tagged and sealed in a HAZMAT foam container. Each pair will be joined by an official Nike SB tee shirt, hang tag and lace lock. The first 200 pairs will come with 1 of 2 Concepts x Alien Workshop skate decks (Images coming soon).

On June 20, while in line to pick up the Blue Lobster, Concepts will also be raffling off a pair of the original Lobster from 2008. Raffle tickets will be sold for $10 each and the drawing will be held immediately following the release.

After the launch of the Blue Lobster, Concepts will host the Official Blue Lobster Party, featuring a number of special guests and performers including DJ Statik Selektah, Termanology and Masspike Miles. The “Brew Live Cruise” will take place on board the MV Freedom, docked at Rowes Wharf in Boston, MA. Boarding begins at 8:00 pm and the vessel leaves at 9:00 pm sharp! Admission is $30 and only offered to those that are 21+.

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