All Is Fair Agency / BAU Music is proud to present: “The Good Book” by The Alchemist & Budgie
Featuring Action Bronson, Roc Marciano, Prodigy, Blu, Domo Genesis of Odd Future, A$ton Mathews, Mick Luter & J. Rocc
Peace Peace -
Music has magic beyond the aural. Yet, the way listeners digest sound has changed in the digital age. The days of hunting down a record, reading the credits, and absorbing the full packaging experience has been reduced to a download link and a minimal, square graphic.
Acknowledgment of that fact comes in no way as complaint. The evolution of digital distribution of music prompts opportunity to explore new ideas. While online consumption of music isn’t dying, new experiences are still possible. My new agency, All Is Fair is predicated on recovering the magnetic pull of album packaging and amplifying the allure of music’s physical product.
The first project under BAU Music / All Is Fair Agency is an amazing boxset concept, produced by The Alchemist and Budgie (UK), which is housed in a faux book wrapped in leatherette featuring gold foil printing. Al and Budgie’s two separate, mostly instrumental, albums are built exclusively from gospel samples. The resulting beats, incredibly unique and original, provide a canvas for collaborations from Action Bronson, Blu, Prodigy, Roc Marciano, and others. A true collector’s piece, “The Good Book” shares the near religious experience many of us draw from hip-hop. Raw, secular sounds informed by powerful, communal songs.
This is the first step in a journey that began when I anxiously peeled the plastic off BDP’s “By All Means Necessary” tape in the summer of 1988. I’m excited to continue to find new and exciting ways to experience and share music.
Frank The Butcher