1985.

Michael Jeffrey Jordan

One of the greatest athletes in human history and considered THE greatest basketball player of all time.

Michael Jordan is now more recognized as a brand and logo than the global sports icon that he is. Sometimes it’s hard to filter through the sneaker re-re-re-releases in fashion colors, and failed attempts at lifestyle clothing to match, to just remember what he was (and is) in it’s purest form – simply AMAZING. MJ’s super-human ability to do with the roundball things that all others couldn’t is what made the product associated with his likeness invaluable. What he did last week against the person that was cursed with the job of guarding him made this week’s shoe drop that much more special.

Obviously that is now not the case.

I live and work in a world where I understand the value of branding and marketing. The art of presenting information and creating energy to surround a particular product (in my case) to make it attractive, interesting, valuable, irresistible and worth your hard earned nickel.

Sometimes the art of selling clouds the truth. Michael Jordan was the best. The product with his name on it (was) the best.  Plain and simple.

Mitchell & Ness presents the 25th anniversary of Jordan’s 1985 All-Star jersey,  which is quite possibly the illest jersey of all time. No fashion colors, not a hybrid of 2 classic jerseys or any other non-original modifications.

Straight up – no chaser and simply AMAZING.

300 made.